Old people everywhere tend to remark, usually with a negative moan, that the young people today think differently, act differently, dress and speak differently. Luckily still remembering my hippie, counter-culture, long-hair (well, everyone else had long hair) background, I can see the situation from both sides. The young are different. They "see" things differently. And, as the pace of change (in culture and society as well as technology) gets faster and faster the difference in "seeing" increases as well. A story.
A few years back my good friend Robert told the story of the first moon landing to his young daughter. A space and technology buff, Robert explained the excitement of that day, his family (and mine, and most) glued to the grainy black-and-white TV images, thrilling to the time-lapse, echoey, "One small step for man, one giant leap for mankind," Neil first-foot-on-the-ground Armstrong homily.
Patience worn thin from listening to her dad wax on and on--as old people tend to do--about how the wonder of the event, his daughter answered,
But Daddy, we've always been on the Moon.Yikes. To our generation the landing was a true seminal event, the culmination of Sputnik and of seeing the blue, green and white world suspended in the blackness of infinite space; we never felt more like global citizens than we did on that July 20, 1969 day.
Yet to Robert's daughter the moon landing was old news, just part of the furniture that makes up her world. Nothing special, no wonder attached.
(Which makes me wonder what might make this generation (X? Y? Z?), weaned on cell phones, text, Facebook, MySpace and iWhatevers, feel wonder? I recall the founding of Greenpeace for example, and wonder at what Rachel Carlson and her book, Silent Spring, created, the green movement that today has largely taken over--even if not always accepted. What will make my daughter feel wonder?)
Anyway, I began this post with the intention to describe a truly fascinating example of N=1, the offering in India of 100% customized medical insurance based on each person's health and lifestyle, monitored on a daily basis by an R=G grouping of partners. An amazing example!
I will continue this post tomorrow (I promise!), my goal to use the medical insurance example to examine: a) what such a system requires; b) the obstacles facing implementing it today in Western countries (especially the US); and c) how the new generation (above) might accept this "based on lifestyle" method.
To bring this back to Dick and Acme, it is crucial that Dick and his key team do not simply use the way they "see" the world and the market to set policies and plans. In argument logic this is called the fallacy of Provincialism, that the way you and your friends think is the only (or the only correct) way to think. Dick must be able to step outside of his generation's and his culture's way of "seeing" if Acme is truly going to embrace the N-1, R=G world.


